Scotland Food & Drink
Strategy and copywriting
Scotland Food & Drink works with businesses and government to boost the sector’s competitive edge. Food and drink is already Scotland’s best performing industry; Scotland Food & Drink wants it to do even better.
Over the past couple of years, they’ve developed a series of growth strategies, to double the value of the sector by 2030. There’s been an overall growth strategy for the industry, and individual strategies for:
I’ve written each of these strategies for Scotland Food & Drink. I’ve sat with different ‘industry leadership groups’ to set their 2030 objectives, work out recommendations for unlocking growth, and turn them into copy that government, businesses and other organisations will act upon.
All of them have been very well received. They’ve been launched by government ministers, covered extensively in the media, and generally taken to heart by industry. Given their aim is to increase turnover by millions or even billions, and given that I expect them to succeed, I should have got myself on a percentage!
If you need any help with food and drink communications or copywriting, I’d love to help. Contact me for details.