Scottish Aquaculture Innovation Centre (SAIC)

Messaging, managing and more

In 2014 I won a three-day commission to do the messaging for the new Scottish Aquaculture Innovation Centre (SAIC).

I ended up working for SAIC for 18 months, forming their content strategy, redeveloping their website, developing their social media presence, producing their first annual review, and helping to plan their first major conference.

I also wrote all their press releases and web copy, found them a PR company, wrote numerous articles about salmon farming, mussels and cleaner-fish, helped them and their members to win awards, and generally fell in love with Scottish aquaculture.

Recent work for them includes writing their consultation response to the UK Green Paper on ‘Building our Industrial Strategy’.

Other aquaculture work includes writing the industry’s ‘Aquaculture Growth to 2030‘ strategy document in 2016. And on the wild-catch side, I’ve helped Seafish with EMFF funding applications.