Scottish Aquaculture Innovation Centre (SAIC)

Messaging, managing and more

In 2014 I won a three-day commission to do the messaging for the new Scottish Aquaculture Innovation Centre (SAIC).

I ended up working for SAIC for 18 months, forming their content strategy, redeveloping their website, developing their social media presence, producing their first annual review, and helping to plan their first major conference.

I also wrote all their press releases and web copy, found them a PR company, wrote numerous articles about salmon farming, mussels and cleaner-fish, helped them and their members to win awards, and generally fell in love with Scottish aquaculture.

Recent work for them includes writing their consultation response to the UK Green Paper on ‘Building our Industrial Strategy’, writing Board briefings, and working on their strategy for 2019-2024. 

Several other great projects have come my way as a result of my work for SAIC. They include:

  • writing the industry’s ‘Aquaculture Growth to 2030‘ strategy document
  • doing digital comms(Twitter, LinkedIn, e-newsletters and website) for OGIC, the Oil & Gas Innovation Centre, in Aberdeen
  • doing interim PR for CENSIS, the Innovation Centre for Sensor and Imaging Systems, while they were between agencies.

“Sarah’s work at the Scottish Aquaculture Innovation Centre (funded by the organisation I work for) really stood out. It was clear, engaging and informative and, I think, played an important part in raising the profile of SAIC when it was first set up.”

Steve Crowe, Scottish Funding Council April 22, 2016

If you need any help with food and drink communications or copywriting, I’d love to help. Contact me for details.