What was the first word you ever said? Ball?
Dog? Mummy? No?
Your first words are probably part of your
family mythology, along with the stories of your
birth and first steps. Why? Because words are the most powerful tool that anyone has.
If you're talking or writing an email
to your friends, you try to be interesting. Why should business writing
be any different?
Every time an organisation churns out a page
of clunking copy, full of jargon, it's wasting an opportunity. Think about it. If your
customers or shareholders actually enjoy reading
your communications, they'll probably feel better about
doing business with you. So why not pay a little more attention to
the words your business uses? It's money and time well spent.
By the way, I'm told my first words were ‘Shut up'.
I was probably objecting to a piece of business
jargon.
