Tone of voice work and styling - editing corporate copy to inject the right tone of voice, or to make the text style fit a particular design concept
Editing - working on existing text to make it plainer, livelier, more readable, or more literate
"Sarah quickly gained an understanding of our requirements and our business, which allowed her to produce copy to a very high standard, written in a friendly manner. We have been delighted with the work produced by Sarah."
Keith Harper
Group Marketing Manager, Biffa Plc
The
26 Malts project, for the Scotch Malt Whisky Society:
How do you write the
label for a whisky that tastes medicinal?
Turn it into a medicine label!