Chirnside Hall Hotel
Writing for the tourism & hospitality sector
Tourism is a key sector for Scotland, contributing well over £3 billion annually to GDP. It’s a global industry and competition for customers is fierce.
Hotels and other tourism businesses can live or die by their websites and social media activity. As well as ticking the SEO (search engine optimisation) boxes, websites need to create an almost-instant emotional connection with potential customers.
The content must differentiate the business from competitors that probably offer similar benefits and facilities. And, in a privately-owned hotel, it should capture the personality of the owners.
Chirnside Hall Hotel is one of several hotels I’ve written websites for. The site was done a few years ago, and if I did it now, I’d probably apply a little more tourism theory to it (I wrote it before I did an MSc in Tourism Marketing). I’d also make it more content-rich in terms of blogs, video and other digital content, but it still conveys the essence of the hotel, its owners and its location. I hope business continues to thrive there.