Edinburgh Napier University
Edinburgh Napier University recruits postgraduate students from around 100 countries. It’s an important revenue source for the university and a competitive marketplace. The quality of marketing materials can be make-or-break as far as potential students are concerned.
I was therefore flattered to receive a commission to write much of its postgraduate prospectus for 2015-2016. At the time I was myself an MSc student at Edinburgh Napier University, so I had useful insights into the thinking of the target audiences.
As an alumnus of two universities (Cambridge and the Open University), a current student at ENU, and the parent of future undergraduates, I cover many of the bases as far as higher education is concerned. In general, I only take on writing projects if I feel I can connect with the audience; with education, the connection is three-way.