From website to client communications to blogs
My first project for Lindsays was copywriting for their website, over a decade ago. Since then, I’ve worked with them on a variety of projects, including writing and editing their client magazine, and writing blogs and articles in publications from The Scotsman to Third Force News.
In 2015, when they celebrated their bicentenary, I wrote a series of stories about their Lindsays200 community initiative, and about some of their more colourful clients, cases and staff from the previous two centuries. And then in 2016, we came full circle when they redesigned their website and I wrote copy for several dozen new webpages.
Lindsays have grown considerably since I first worked for them, and I’ve helped them refresh their story several times. Projects have included writing copy for an integrated marketing campaign when they expanded their footprint in Glasgow; and articles reflecting the growth of their corporate team, alongside their traditional private client and rural focus.
If you need any help with food and drink communications or copywriting, I’d love to help. Contact me for details.