With much relief (and a small sense of loss), I recently submitted my dissertation for my MSc at Edinburgh Napier University.

I’ll spare you the full details of the research, and the juggling act of combining an MSc in Marketing with work and family. Suffice it to say that if anyone wants 15,000 words on the UNESCO World Heritage List and its usage in tourism marketing, then I’m your person. Ditto with the Jurassic Coast World Heritage Site and the tourism industry along the Dorset coast.

As part of my research, I analysed the websites of 100 tourism providers in Dorset and Devon, most of them small businesses. Given how much website writing I do myself, this was hugely instructive.

As expected, there were the usual shortfalls – out-of-date copy and promotions, dead links, a desperate need for proof reading – that afflict too many websites. But there were also some wonderful, enticing visuals, words and ideas that truly made me long to visit the businesses concerned.

Analysing those 100 websites also made me very eager to work on some more tourism websites myself. There’s certainly much learning to apply from the MSc.